Again I’m always amazed at how companies find the “matching” (if that’s possible) font in other non-Western alphabet languages. I took this shot while heading back to my hotel in Dubai. Starbucks outside of the US is an interesting experience because for the locals it’s not so much for the coffee but more for the visibility of being seen in what they perceive as an “in” place. I think the best examples of this with Starbucks in particular are in Shanghai and Tokyo.
